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Topic

Leadership

Leading people and owning the outcome

Picked for this topic from the basic records of many masters.

Principles

24

Principles are our summary of their public statements.

Episodes

12

Episodes are real events from public sources, summarised by us.

  • Elon Musk

    The Anti-IPO Memo

    After successful NASA contracts, employees pressured Musk to take SpaceX public for liquidity. Musk wrote a memo explaining why staying private was better for their long-term Mars mission and implemented regular secondary fundraises instead.

    LessonPrivate ownership allows a company to pursue radical long-term goals without the quarterly pressure of public markets.

  • Steve Jobs
    2001

    Canceling Apple Expo 2001

    Following the September 11 attacks, Steve Jobs canceled the Apple Expo in Paris to ensure the safety of customers and employees. He felt that holding a highly publicized event for a visible American company would be irresponsible at that time.

    LessonTrue leadership requires making difficult calls to protect people, even if it means disappointing stakeholders.

  • Warren Buffett
    1996

    Enlarging the Bonus Chart

    GEICO's performance in 1996 was so strong it exceeded the maximum levels on the pre-set profit-sharing chart. Instead of capping the bonus or raising the bar for next year, Buffett simply enlarged the chart to pay out a record 16.9%.

    LessonNever punish excellence by raising the bar immediately after a manager hits their targets.

  • Charlie Munger
    2021

    Architectural Conflict at UC Santa Barbara

    Munger insisted that UC Santa Barbara follow his windowless design for a massive new dormitory, leading a long-time consulting architect to resign in protest. After widespread public backlash, the university eventually abandoned the project.

    LessonStrict adherence to a personal vision can lead to the collapse of a partnership if it ignores the concerns of key stakeholders.

  • Jensen Huang
    2026

    Leading sixty superhuman experts

    Jensen describes leading a circle of 60 direct reports who are all more educated and deeper in their fields than he is. He views his role as orchestrating these 'superhumans' despite his humble background as a dishwasher.

    LessonA leader's value is not in being the smartest person in the room, but in orchestrating those who are.

  • Mark Zuckerberg
    2008

    Hiring Sheryl Sandberg

    Mark Zuckerberg was hesitant to add ads to Facebook to keep the site pure. He hired Sheryl Sandberg as COO to build an in-house advertising platform and make the company profitable.

    LessonBringing in a partner with a different mindset can transform a 'cool site' into a highly profitable business.

  • Reid Hoffman
    2023

    Bologna Business School Commencement

    Reid traveled to Italy in September to deliver a commencement speech at the oldest university in the Western world. He experienced a high level of energy and excitement from the students and locals in the Piazza Maggiore.

    LessonHigh-energy environments and cultural hubs can provide profound inspiration for entrepreneurs looking to have a global impact.

  • Jack Ma
    1999

    Founding in an Apartment

    잭 마는 17명의 친구 및 제자들과 함께 항저우에 있는 자신의 아파트에서 B2B 마켓플레이스인 Alibaba.com을 설립했어요. 같은 해 말 골드만삭스와 소프트뱅크 등으로부터 2,500만 달러의 투자를 유치했어요.

    Lesson거창한 사무실 없이도 뜻이 맞는 사람들과 함께라면 세계적인 기업을 시작할 수 있어요.

  • Satya Nadella
    2014

    Public Apology for Misstatement

    At an event, Nadella suggested women should trust the system instead of asking for raises, which caused significant backlash. He quickly admitted he was completely wrong and issued a public apology to employees and the public.

    LessonWhen a leader makes a mistake, admitting it quickly and completely is essential for maintaining trust.

  • Marc Andreessen
    1985

    The Parable of the Greengrocer

    In Prague, a greengrocer displays a communist slogan every day not because he believes it, but to avoid trouble with the secret police. Everyone knows it is a lie, yet the system enforces this public compliance to maintain control.

    LessonPublic compliance often masks a total lack of private belief in the system's core messages.

  • Andrew Wilkinson
    2009

    Joining the Entrepreneurs' Organization Forum

    Andrew joined a structured peer group through EO where members shared personal and business challenges confidentially. He found the format so effective for navigating life's ups and downs that he eventually started five different forums.

    LessonA structured, confidential peer group provides a necessary support system for founders to learn from their mistakes.