MrBeast (Jimmy Donaldson)

Principles are our summary of their public statements.

• Leverage Community Ideas for Growth

  Marketing

  Donaldson listens to his audience's suggestions to create massive, collaborative projects that celebrate milestones and build brand loyalty.

  Source Wikipedia: Team Trees  (opens in a new tab)

• Use goals as fuel

  Mindset

  Set massive, singular goals not for vanity, but to provide a reason to work hard every single day.

  Supporting quotes

  • “I want to be the biggest YouTube channel ever. Not even for my ego. It just gives me something to strive for, to get out of bed and grind for.”

    “I don't party. I barely have friends. And there is a risk: I look back when I'm 50 and I'm like, 'Damn, I literally only did that one thing and nothing else.”

    “Technically, everyone watching this video has more money than me in their bank account if you subtract the equity value of my company, which doesn't buy me McDonald's in the morning.”

• Reinvest everything into growth

  Cash

  Prioritize business equity and expansion over personal liquidity, even if it means having very little cash on hand.

  Supporting quotes

  • “I want to be the biggest YouTube channel ever. Not even for my ego. It just gives me something to strive for, to get out of bed and grind for.”

    “I don't party. I barely have friends. And there is a risk: I look back when I'm 50 and I'm like, 'Damn, I literally only did that one thing and nothing else.”

    “Technically, everyone watching this video has more money than me in their bank account if you subtract the equity value of my company, which doesn't buy me McDonald's in the morning.”