Marshall McLuhan

Principles are our summary of their public statements.

• Adapt Expertise to Market Needs

  Career

  Apply academic or specialized knowledge to practical business problems like advertising and corporate consulting to sustain growth.

  Source Wikipedia: Marshall McLuhan  (opens in a new tab)

• The Mosaic Approach to Content

  Content

  Information can be presented as a series of short, independent units that readers can consume in any order, rather than a strict linear sequence.

  Source Wikipedia: Marshall McLuhan  (opens in a new tab)

• Focus on the Tool's Characteristics

  Strategy

  The medium itself, rather than the content it carries, should be the primary focus of study because its characteristics shape society more profoundly than the message.

  Source Wikipedia: Marshall McLuhan  (opens in a new tab)

• Embrace Pattern Recognition

  Focus

  When overwhelmed by data and information, focus on identifying underlying patterns rather than trying to process every detail.

  Supporting quotes

  • “We look at the present through a rear-view mirror. We march backwards into the future.”

  2 more supporting quotes are in the member records.

• Obsolescence Signals Superabundance

  Strategy

  When a technology or method becomes obsolete, it is often because it has reached a point of superabundance or has been replaced by a more pervasive environment.

  Supporting quotes

  • “The bias of each medium of communication is far more distorting than the deliberate lie.”

  2 more supporting quotes are in the member records.

• Anticipate Structural Reversals

  Strategy

  When a business process is scaled rapidly in size or speed, it will eventually flip into its opposite form or create unintended effects.

  Supporting quotes

  • “The only cool PR is provided by one's enemies. They toil incessantly and for free.”

  2 more supporting quotes are in the member records.