Madam C. J. Walker

Principles are our summary of their public statements.

• Incentivize Sales and Social Impact

  Management

  Reward top performers not only for their sales volume but also for their contributions to their local communities.

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• Build Success as a Beacon

  Brand

  Use personal wealth and success to create spaces and institutions that inspire others to pursue their own business dreams.

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• Build a lasting cultural legacy

  Brand

  A founder's impact can be measured by how their story continues to inspire and be recognized by major institutions long after their death.

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• Proactive Opportunity Creation

  Mindset

  Success comes from actively seeking and creating opportunities rather than waiting for them to appear naturally.

  Supporting quotes

  • “There is no royal flower-strewn path to success. And if there is, I have not found it, for if I have accomplished anything in life, it is because I have been willing to work hard.”

    “I am a woman who came from the cotton fields of the South. From there, I was promoted to the washtub. From there, I was promoted to the cook kitchen. And from there, I promoted myself into the business of manufacturing hair goods and preparations.”

    “Don't sit down and wait for opportunities to come. Get up and make them.”