에릭 리스
Author of The Lean Startup
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52 basic records of 344
Principles are our summary of their public statements.
Avoid long debates about whether an idea is possible; instead, build a prototype to see what actually works.
Supporting quotes
I hope at least some of that attention will be paid to the culture and process that made those results possible.2 more supporting quotes are in the member records.
A startup's runway should be measured by how many times it can pivot or iterate, not just by months of cash left.
Supporting quotes
The key is to be able to refute as many major hypotheses as you can. We're talking PayPal -sized variations.2 more supporting quotes are in the member records.
When logic fails, use metrics and analytics to show exactly how much money or how many users are being lost due to ignored product issues.
Supporting quotes
The answer that I used to give, which I think was not very helpful but was how I felt, was, "Quit and join someplace that actually understands what you do, because they're going to win in the end anyway.2 more supporting quotes are in the member records.
Avoid relying on the subjective opinions of friends or family; instead, use A/B testing and behavioral data to make final decisions.
Supporting quotes
Given most buyers are shopping online, we had to see how the covers would look in an online retailer's storefront.1 more supporting quote is in the member records.
The goal of experiments is to pull valuable insights regardless of whether the specific test succeeded or failed.
1 more supporting quote is in the member records.
In times of crisis, a leader must prioritize the health and well-being of employees and the community over any financial or business metrics.
Supporting quotes
Times of crisis give us the opportunity to show who we truly are.2 more supporting quotes are in the member records.
To reach a Minimum Viable Product, remove features until the process feels painful to ensure only the absolute essentials remain.
Supporting quotes
In almost every case, people who ask me about the MVP already have a product in development - and it is plenty good enough to start getting feedback.2 more supporting quotes are in the member records.
Sales and marketing functions can achieve significant gains by adopting Lean Startup methods for customer acquisition and funnel optimization.
Before scaling a major experiment, run a small-scale version to ensure the design itself is effective and yields useful data.
Supporting quotes
I've always seen that if you don't go into an experiment with a clear goal, everything becomes mushy from that point on.2 more supporting quotes are in the member records.
Bid on phrases related to competitors to see which specific segments of their audience convert best for your new solution.
Supporting quotes
Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money.2 more supporting quotes are in the member records.
Startups operate under extreme uncertainty, so they require a specific type of management to coordinate people toward answering market questions.
1 more supporting quote is in the member records.
A platform's value increases when it is easy for new team members to understand where code lives and how to make changes quickly.
3 more supporting quotes are in the member records.
To achieve widespread impact, use traditional and accessible channels that mainstream audiences trust rather than staying only in early-adopter circles.
3 more supporting quotes are in the member records.
Use sponsorship funds to offer discounted tickets or scholarships to the general public, lowering the barrier to entry.
2 more supporting quotes are in the member records.
Avoid adding new features until the unique value proposition of the minimum viable product is validated. Unneeded features complicate the product and prolong the validation phase.
Supporting quotes
The biggest waste in software is created from waiting for software as it moves from one state to another: Waiting to code, waiting to test, waiting to deploy.2 more supporting quotes are in the member records.
Change can be driven by collective grassroots action and direct communication with decision-makers rather than relying on expensive lobbyists.
2 more supporting quotes are in the member records.
Entrepreneurship should be pursued to change the world or help customers, not as a primary strategy for getting rich. Traditional career paths are more rational for wealth accumulation.
3 more supporting quotes are in the member records.
Recognize that lukewarm responses like 'interesting' are signals of failure to communicate value, not signs of success.
3 more supporting quotes are in the member records.
Respecting customers means inviting them into the development process rather than forcing a finished product on them without their input.
2 more supporting quotes are in the member records.
Avoid metrics like 'hits' that count server requests; focus on metrics that track the behavior of actual human beings.
Supporting quotes
when the numbers go down, we invariably blame someone else. Over time, this allows each person in the company to live in their own private reality.2 more supporting quotes are in the member records.
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