Define your brand DNA
BrandA company should have a clear identity that dictates the pace and style of its products, such as Nintendo's focus on exploration versus Sega's focus on speed.
Hall of Masters
Shigeru Miyamoto
미야모토 시게루
Product and engineeringBorn 1952
Nintendo game designer; creator of Mario and Zelda
152 records in all
- Principles 66
- Episodes 77
- Quotes 9
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Principles
10 basic records of 66
Principles are our summary of their public statements.
Maintain a Margin of Safety
StrategyBuild a dominant, profitable core business to provide the financial cushion needed to survive failures in riskier experimental ventures.
Serve the Underserved Mid-Core
StrategyIdentify gaps in the market where existing devices like smartphones do not provide a high-quality dedicated gaming experience.
Iterative Engine Reuse
ProductivityReusing existing game engines and assets allows a smaller team to deliver high-quality sequels in a significantly shorter timeframe.
Relax time to maximize quality
StrategyWhen faced with the choice between quality, price, and speed, choosing to relax the time constraint allows for a superior product that remains affordable.
Treat Games as Narrative Art
ProductHe believes video games should be treated like books or movies by drawing on great stories and legends rather than just technical competence.
Easy to play, hard to master
ProductA great product should be intuitive enough for anyone to start using immediately, yet deep enough to offer lasting engagement through skill and art.
Focus on Replayability
ProductThe mission of a creative project is accomplished if the core experience remains fun over time and encourages users to return repeatedly. High replayability is a key indicator of a successful product.
Reduce friction for retailers
SalesWhen launching in a skeptical market, handle the merchandising and staffing yourself to make it easy for partners to say yes.
Embrace Unconventional Opportunities
CareerMiyamoto accepted a role at Nintendo even when they weren't hiring designers and took on a project others deemed risky or unimportant, which led to his greatest success.
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