Noah Kagan

Principles are our summary of their public statements.

• Invest in Memory Dividends

  Life

  Spending money on experiences early in life creates 'memory dividends' that provide happiness and value for the rest of one's life.

  Supporting quotes

  • “Your life isn't about making as much money as possible. It's about using money as a tool to create memories and fulfill needs - and you should use it during times in your life when it can provide the biggest impact.”

    “The more money you have, the more you should be using this tactic, because your time is a lot more scarce and finite than your cash”

  1 more supporting quote is in the member records.

• Over-deliver to stand out

  Negotiation

  To get the attention of high-value individuals, provide real value or help them solve a problem before asking for anything in return.

  3 more supporting quotes are in the member records.

  Source How Aubrey Marcus Grew Onnit 28 Million Dollars, 2017  (opens in a new tab)

• Provide value without immediate asks

  Brand

  Building a brand involves sharing high-quality content and helping people without always trying to sell something directly.

  Supporting quotes

  • “Set a challenge for every applicant and only interview the best.”

  2 more supporting quotes are in the member records.

• Value Over Consistency

  Content

  Focus on sending content only when it provides genuine value rather than sticking to a rigid schedule.

  Source Daymond John, 2021  (opens in a new tab)

• Dynamic Referral Personalization

  Product

  Use dynamic keyword insertion on landing pages to personalize the experience for visitors coming from specific referral links.

  3 more supporting quotes are in the member records.

  Source Marketing Ideas From Intercom, 2017  (opens in a new tab)

• Awareness-Based Copywriting

  Marketing

  Adjust landing page content based on how much the audience knows; for highly aware markets, focus on unique features rather than basic benefits.

  Supporting quotes

  • “Match your landing page copy with the level of market awareness for your product in your market to convert more of your traffic into customers.”

  2 more supporting quotes are in the member records.

• Follow Curiosity and Play

  Career

  Engaging in activities that spark curiosity and interest naturally leads a person to the right professional or personal place.

  3 more supporting quotes are in the member records.

  Source How To Deal With Depression, 2012  (opens in a new tab)

• Micro-Wins for Momentum

  Mindset

  Starting the day with a trivial but positive action creates a foundation for a better mindset throughout the day.

  3 more supporting quotes are in the member records.

  Source How To Deal With Depression, 2012  (opens in a new tab)

• Apply the 90 Percent Rule

  Decisions

  When evaluating options, score them from 0 to 100; if a choice is not at least a 90, it should be treated as a zero.

  3 more supporting quotes are in the member records.

  Source Essentialism The Disciplined Pursuit Of Less Book Review, 2014  (opens in a new tab)

• Adopt a creative perspective

  Creativity

  One should look at their home and work environment with new eyes to see things as they could be rather than how they are.

  2 more supporting quotes are in the member records.

  Source This Is Earl Nightingale Book Review, 2016  (opens in a new tab)