Correcting International Literary Perceptions
The editor-in-chief Kuno Francke launched a twenty-volume series to address the limited knowledge English speakers had of German literature. He aimed to show that German literary achievement continued to be significant long after the era of Goethe and Schiller.
LessonWhen your audience has a dated or narrow view of your value, curate a comprehensive showcase of your best work to redefine your brand.






