Carl Jung

Principles are our summary of their public statements.

• Collaborate for Legacy Expansion

  Leadership

  By co-authoring and involving students in his final projects, Jung ensured his complex ideas were accessible and continued by others after his death.

  Source Wikipedia: Carl Jung  (opens in a new tab)

• Adapt Through Self-Knowledge

  Leadership

  A leader must understand the true motives behind their actions to avoid self-deception and to adapt effectively to reality.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Acknowledge High Stakes Risks

  Risk

  Be fully aware of the dangers in complex investigations or ventures, and take precautions without letting fear stop the work.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Sublimate through voluntary work

  Productivity

  Unconscious compulsions and regressive tendencies can be overcome by directing energy into productive, voluntary work. This frees the individual for a complete devotion to life.

  Supporting quotes

  • “The mind dawns at the moment the child begins to be free of the mother - He seeks to win the world, and leave the mother”

  1 more supporting quote is in the member records.

• Distinguish literal from psychological truth

  Decisions

  Do not dismiss ancient or popular ideas just because they are not literally true; look for the underlying psychological reality.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Bridge the gap with empathy

  Leadership

  Understanding the common bonds of human conflict leads to both inner sympathy and intellectual comprehension of others.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Cultivate Directed Thinking for Technic

  Productivity

  Modern empiricism and technical success require training the mind to follow the transformations of matter rather than subjective wishes.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Leverage Universal Human Patterns

  Marketing

  Human psychology remains constant across eras, meaning that ancient myths and recurring stories still reflect the fundamental motivations of modern people.

  Supporting quotes

  • “The conscious phantasies tell us of mythical or other material of undeveloped or no longer recognized wish tendencies in the soul.”

• Conscious Conflict Over Unconscious Masking

  Mindset

  True growth comes from facing internal conflicts consciously rather than letting them transform into sentimental or hollow substitutes.

  Supporting quotes

  • “Whoever, on the other hand, to his conscious sin just as consciously places religion in opposition, does something the greatness of which cannot be denied.”

  2 more supporting quotes are in the member records.

• Harnessing Impulses for Social Fruitfulness

  Productivity

  Directing raw energy and animal nature toward structured goals allows for social preservation and productive work.

  Supporting quotes

  • “Whoever, on the other hand, to his conscious sin just as consciously places religion in opposition, does something the greatness of which cannot be denied.”

  2 more supporting quotes are in the member records.

• Recognize the danger of unchecked longing

  Risk

  Pursuing goals with violent passion and no internal check can lead to ruin. Success requires managing the driving force of one's desires to avoid self-destruction.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Reduce Complexity to Roots

  Focus

  One should look past the infinite variety of expressions to find the simple, primitive qualities that drive them.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Identify Functional Analogies

  Learning

  Understand objects or ideas by their activity and effects rather than just their appearance or names.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Sublimate energy into culture

  Creativity

  Dynamic forces should be directed away from self-centered regression and toward the development of external culture and useful work.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Understand Hidden Valuations

  Customers

  What appears worthless or offensive to one person may hold high symbolic value or creative significance to another based on their internal logic.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Balance Duality in Strategy

  Strategy

  Effective systems often pair contrasting elements, like the mortal and immortal, to create a complete and stable structure.

  Supporting quotes

  • “The setting sun appoints a successor whom he invests with the power of the sun.”

    “Briefly stated, the fish is a libido symbol, and, indeed, as it seems predominately _for the renewal of the libido”

    “The idea of the mortal and the immortal seems to have passed also into the Christian worship.”

• Release Internal Pressure Safely

  Resilience

  The primary task in managing one's energy is finding harmless outlets for internal drives and secrets to avoid psychological disturbance.

  3 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)

• Acknowledge Reality's Harshness

  Resilience

  Success requires moving past a childish view of the world as a safe garden and recognizing it as a place of terrors that demands strength and autonomy.

  Supporting quotes

  • “To-day there are countless neurotics who are so simply because they do not know how to seek happiness in their own manner. They do not even realize where the lack lies.”

    “This would be the course of moral autonomy, of perfect freedom, when man could without compulsion wish that which he must do, and this from knowledge, without delusion”

  1 more supporting quote is in the member records.

• Face the Belly of the Beast

  Risk

  To achieve a breakthrough or 'eternal youth' in a project, one must confront the most terrifying risks and spend time understanding the core of the danger.

  Supporting quotes

  • “[526] Whoever vanquishes this monster has gained a new or eternal youth. For this purpose one must, in spite of all dangers, descend into the belly of the monster[527] (journey to hell) and spend some time there.”

  2 more supporting quotes are in the member records.

• Domesticate Your Primal Energy

  Leadership

  The unconscious mind contains powerful animalistic energy that must be harnessed and directed by human will to achieve great goals.

  2 more supporting quotes are in the member records.

  Source Psychology of the Unconscious: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought  (opens in a new tab)