Yvon Chouinard

Episodes are real events from public sources, summarised by us.

• 2022Integrity

  Transfer of Ownership

  이본 슈나드는 회사의 수익을 기후 변화 대응에 사용하기 위해 파타고니아의 소유권을 신탁과 비영리 단체로 이전했어요. 이를 통해 가족이 경영권을 유지하면서도 수익을 사회적 목적으로 돌릴 수 있게 했어요.

  Lesson창업자는 자신의 철학을 영속시키기 위해 전통적인 매각 대신 혁신적인 지배구조를 설계할 수 있어요.

  Source Wikipedia: Patagonia, Inc.  (opens in a new tab)
• 1950Sales

  Trunk-Based Sales Start

  Yvon Chouinard began hand-forging climbing pitons in the late 1950s. He sold them directly to other climbers from the trunk of his car in Yosemite Valley.

  LessonStarting small and selling directly to your community helps establish a reputation for quality before formalizing a business.

  Source Wikipedia: Black Diamond Equipment  (opens in a new tab)
• 2002Strategy

  Founding of One Percent for the Planet

  Yvon Chouinard and Craig Mathews launched an international organization to encourage other businesses to donate 1% of their sales. They aimed to create a network of corporate responsibility that transcends individual company efforts.

  LessonScaling an impact idea often requires building a platform that allows other businesses to join the cause easily.

  Source Wikipedia: One Percent for the Planet  (opens in a new tab)