토비 뤼트케
Founder and CEO of Shopify
97 records in all
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5 basic records of 32
Episodes are real events from public sources, summarised by us.
Tobi noticed a cultural tendency in Canada to settle for 'good enough' rather than aiming for the top. He and his co-founder intentionally gave their team permission to build a world-class product, which he credits for Shopify's success.
LessonHigh ambition must be actively ratcheted up by leadership if the surrounding culture discourages it.
After building a custom commerce engine for their snowboard shop, Tobi and Scott realized the software itself was more valuable than the retail business. They decided to pivot from selling physical snowboards to selling the software that powers online stores.
LessonThe tools you build to run your business might actually be a better business than the original idea.
Partnering with Tim Ferriss, Shopify launched a contest offering $100,000 to the team that built the biggest business on the platform. The contest attracted over 1,000 new merchants and generated $3 million in revenue.
LessonHigh-profile competitions can be a high-ROI marketing tactic to acquire new users rapidly.
Shopify expanded beyond online stores by launching Point of Sale devices for physical storefronts. This allowed merchants to sync their online and offline inventory in one place.
LessonExpanding into physical retail tools can make your platform indispensable for brands growing into multi-channel commerce.
Tobi launched an enterprise version of the product called Shopify Plus, based in a separate office in Toronto. This division focused on high-touch service for giant brands like Unilever and Google.
LessonSeparating enterprise operations from the core startup product helps serve big clients without losing the company's original focus.
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