Richard Branson

Principles are our summary of their public statements.

• Solve Personal Frustrations

  Finding ideas

  Start a business when you see a service being done poorly by others and believe you can improve it.

  Supporting quotes

  • “I think other companies need to stand on their own two feet, and the weak ones need to go to the wall.”

    “One thing is certain in business. You and everyone around you will make mistakes.”

    “My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, "Oh God, I've got to do this today.”

• Monetize brand through licensing

  Brand

  Even when selling a business unit, he retains the brand name to generate ongoing annual income through licensing fees.

  Source Wikipedia: Richard Branson  (opens in a new tab)

• Provide Economically Viable Alternatives

  Strategy

  Branson backs ventures that solve cost problems for others, such as providing overnight content to local stations that cannot afford their own programming.

  Source Wikipedia: The Superstation  (opens in a new tab)

• Innovate through customer experience

  Product

  Branson disrupts established industries by introducing unprecedented services like in-flight massages and personal seat-back screens.

  Source Korean Wikipedia: 리처드 브랜슨  (opens in a new tab)