Konosuke Matsushita

Principles are our summary of their public statements.

• Adapt to Reality Naturally

  Strategy

  Success comes from responding to circumstances with common sense, just as one uses an umbrella when it rains.

  Supporting quotes

  • “What you really have to rely on is your own intuition and when it comes down to it, you really don't know what's going to happen until you do it.”

    “When it rains, you put up an umbrella. That is the secret of success in business and management.”

    “Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer.”

• Continuous Growth Beyond Wealth

  Leadership

  A leader should not slow down after achieving fame or wealth but should evolve into a philosopher and statesman for the public good.

  Source Konosuke Matsushita Official Website (life, words and philosophy)  (opens in a new tab)

• Honest Financial Transparency

  Fundraising

  When lacking funds or credit, a founder should explain their financial situation honestly and resolutely to partners to build trust and secure alternative payment terms.

  Source Korean Wikipedia: 마쓰시타 고노스케  (opens in a new tab)

• Protect employees during recessions

  Management

  Maintain full employment and salaries during economic downturns by reducing working hours instead of laying off staff.

  Source Konosuke Matsushita biography (PDF)  (opens in a new tab)