Jony Ive

Quotes are word for word from the source.

• Defining product perception

  “Very often design is the most immediate way of defining what products become in people's minds.”

  Our noteIve explains how design shapes the user's mental model of a product.

• Simplicity and significance

  “The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.”

  Our noteIve discusses the core qualities that define a successful product.

• Inevitable design solutions

  “So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?”

  Our noteIve describes the goal of making a design feel obvious and natural.

• Objects reflect values

  “One object speaks volumes about the company that produced it and its values and priorities.”

  Our noteIve explains how product quality serves as a testament to a company's care.

• Ordering complexity

  “True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.”

  Our noteIve defines his philosophy of simplicity during the introduction of iOS 7.

• Disconnecting from past

  “To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.”

  Our noteIve talks about the mindset required for genuine innovation.

• Function defines beauty

  “I think a beautiful product that doesn't work very well is ugly.”

  Our noteIve shares a lesson on the relationship between aesthetics and utility.

• Curiosity over fear

  “The delight and joy of curiosity and learning can temper our fear of doing something completely new.”

  Our noteIve reflects on how to approach innovation despite the inherent risks.