Jensen Huang

Principles are our summary of their public statements.

• Leverage consumer brand for enterprise trust

  Brand

  A strong reputation in consumer markets, like graphics, can provide a 'safe choice' brand power when selling complex technology to enterprise C-suite executives.

  Source Nvidia Part III: The Dawn of the AI Era (2022-2023) | Acquired  (opens in a new tab)

• Evangelize for Your Customers

  Marketing

  A platform's success depends on the success of its developers; help them market their products to ensure demand for the platform.

  Source Nvidia Part II: The Machine Learning Company (2006-2022) | Acquired  (opens in a new tab)

• Enable the Non-Experts

  Management

  Create libraries and tools that allow researchers and data scientists to use complex hardware without needing to be hardware engineers themselves.

  Source Nvidia Part II: The Machine Learning Company (2006-2022) | Acquired  (opens in a new tab)

• Build for high throughput computation

  Technology

  Focus on creating platforms that handle massively parallelized matrix math, as it is the foundation for the most important modern applications like deep learning.

  Source Nvidia Part II: The Machine Learning Company (2006-2022) | Acquired  (opens in a new tab)

• Commit fully when a match is found

  Strategy

  When a specific application like deep learning proves to be the perfect fit for the company's hardware, the entire organization should latch onto it instantly.

  Source Nvidia Part II: The Machine Learning Company (2006-2022) | Acquired  (opens in a new tab)

• Solve the Enterprise Implementation Gap

  Customers

  Enterprises value solutions that work out of the box over free open-source tools that require complex internal engineering to maintain.

  Source Nvidia Part II: The Machine Learning Company (2006-2022) | Acquired  (opens in a new tab)

• Create digital twins for safety

  Strategy

  Before deploying changes to real-world assets like robots, simulate them in a virtual environment to ensure they work correctly.

  Source Nvidia Part II: The Machine Learning Company (2006-2022) | Acquired  (opens in a new tab)