Beware of brand loyalty traps
BrandPast success can create a habit of buying that leads to disappointment when the current quality no longer matches the legacy.
Supporting quotes
Because Mick Jagger hasn't done anything good since Some Girls in 1979, 25 years ago, the year I graduated from high school. But old habits die hard.
Source Fred Wilson Old Habits Die, 2004 (opens in a new tab)






