Business as Moral Leadership
IntegrityBusiness should act as a powerful force for social change and moral leadership, potentially more influential than religion or government.
Hall of Masters
Anita Roddick
아니타 로딕
Founders and company builders1942-2007
Founder of The Body Shop
13 records in all
- Principles 4
- Episodes 9
- Quotes 0
Ask with this master's words
3 free questions a day, no sign-up.
Principles
4 in all
Principles are our summary of their public statements.
Marketing Through Storytelling
MarketingProducts gain unique value and cross-cultural appeal when they are marketed with authentic stories and truth rather than exaggerated hype.
Build a Brand Through Advocacy
BrandA founder can strengthen their brand and authority by writing books and leading movements on global issues related to their industry. This positions the business as a mission-driven entity rather than just a commercial one.
Leverage Recognition for Credibility
MarketingActively participating in awards and honors across ethics, environment, and leadership sectors builds immense social capital and trust with customers. These accolades serve as third-party validation of the company's values.
You are seeing 7 basic records. Membership answers from all 13 of this master's records.
See membershipMore masters in this field
See the whole fieldFounders and company builders
These records are our compilation of public statements and sources. We are not affiliated with or endorsed by Anita Roddick or any related company. If something should come down, tell us. Takedown request form