모리타 아키오
Co-founder of Sony; took the Walkman and the Sony brand to the world
90 records in all
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Photo: プレジデント社 撮影者不明 Public domain Original cropped
6 basic records of 41
Episodes are real events from public sources, summarised by us.
As the eldest son of a 400-year-old sake dynasty, Morita was destined to lead the family business. He asked his father to release him from this duty to study physics, a request his father surprisingly granted.
LessonHonest communication with stakeholders about your true passions can open doors to a different destiny.
Morita envisioned a portable cassette player without recording functions or speakers, despite heavy pushback from marketing and engineering teams. He insisted on developing low-power headphones to make the slim design viable.
LessonFounders must sometimes ignore expert consensus to create a product that defines a new category.
마사루 이부카가 전쟁 후 라디오 수리점을 시작했고, 이후 동료인 아키오 모리타가 합류했어요. 두 사람은 1946년 5월 7일에 도쿄 통신 공업을 설립하고 일본 최초의 테이프 레코더인 Type-G를 생산했어요.
LessonSmall beginnings in a damaged building can lead to a global conglomerate through the right partnership and technical focus.
Sony developed a completely new kind of transistor (NPN BJT). During this process, researcher Leo Esaki demonstrated the electron tunneling effect, which eventually earned him a Nobel Prize.
LessonInvesting in fundamental research can lead to world-class breakthroughs that define a company's technical legacy.
Sony co-founder Masaru Ibuka wanted to listen to music while traveling, so he asked for a playback-only version of a journalist's recorder. Under Akio Morita's leadership, Sony launched the TPS-L2, the world's first low-cost personal stereo.
LessonPersonal needs and existing product modifications can lead to entirely new market categories.
아키오 모리타는 일본의 경제적 부상기에 정치인 이시하라 신타로와 함께 미국 비즈니스 관행을 비판하는 에세이집을 냈어요. 그는 미국 기업들이 단기 이익과 금융 게임에만 치중하여 제조 경쟁력을 잃고 있다고 지적했어요.
Lesson단기적인 재무 성과에만 집착하면 장기적인 제조 경쟁력과 제품 개발 능력을 잃을 수 있어요.
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