Zig Ziglar

Principles are our summary of their public statements.

• Commitment Over Direction

  Strategy

  When facing obstacles, one should adjust the tactical direction while keeping the ultimate decision to reach the goal firm.

  Supporting quotes

  • “You can get everything in life you want if you will just help enough other people get what they want.”

    “Outstanding people have one thing in common: an absolute sense of mission.”

    “What you get by achieving your goals is not as important as what you become by achieving your goals.”

• Integrity as Persuasion

  Integrity

  True persuasion is built on integrity rather than clever tactics or manipulation.

  Supporting quotes

  • “You can get everything in life you want if you will just help enough other people get what they want.”

    “Outstanding people have one thing in common: an absolute sense of mission.”

    “What you get by achieving your goals is not as important as what you become by achieving your goals.”

• Maintain Optimism During Early Struggles

  Resilience

  A founder must maintain a positive attitude even when facing financial difficulties in the early stages of a career or business.

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• Elevate the Industry Image

  Brand

  Success can be found by creating services that improve the professional reputation and skills of people within a specific industry.

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