Tim Cook

Principles are our summary of their public statements.

• Trust intuition over pure logic

  Decisions

  When making life-changing decisions, one should listen to intuition rather than relying solely on rational analysis or the advice of others.

  Source Korean Wikipedia: 팀 쿡  (opens in a new tab)

• Balance Privacy with Social Impact

  Leadership

  While personal privacy is valuable, a leader should be willing to share their personal truth if it can provide hope or help to others in need.

  Source Wikipedia: Tim Cook  (opens in a new tab)

• Cannibalize Your Own Products

  Strategy

  A company should never fear replacing its own successful products with new ones, because if they don't, a competitor certainly will.

  Supporting quotes

  • “You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.”

    “Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.”

    “When we work on making our devices accessible by the blind, I don't consider the bloody ROI.”

• Embed Human Values in Business

  Leadership

  Companies are collections of people and should reflect human values rather than focusing strictly on commercial ROI or data-driven efficiency.

  Supporting quotes

  • “You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.”

    “Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.”

    “When we work on making our devices accessible by the blind, I don't consider the bloody ROI.”