Seth Godin

Quotes are word for word from the source.

• Impactful small actions

  “De Pree works in a hospital. Doing little things, but things that matter.”

  Our noteSeth describes the meaningful work of a hospital employee named De Pree Jefferson.

• The Producer's Focus

  “I think the producer asks questions. "What next?" "What now?" The producer is always focused on more, whether more is quality, revenue, customer satisfaction or market share.”

  Our noteSeth explains the core mindset and questioning nature of a producer in any business context.

• Using empathy gently

  “Empathy is a hugely powerful marketing tool if we use it gently, being sure to leave lots of room for error.”

  Our noteSeth discusses the strategic value of empathy when applied with humility.

• The power of association

  “Marketers rarely get the chance to start completely fresh, to say, "this reminds you of nothing, start here.”

  Our noteSeth discusses how new products are always compared to existing categories.

• End of mass market

  “The mass market is no longer. There is almost no room left for the next Procter & Gamble or Google.”

  Our noteHe discusses the shift away from broad, mass-market business models.

• Leveraging Intuition

  “The best processes leverage your intuition and give it room to thrive.”

  Our noteSeth argues that process and intuition should work together rather than being in conflict.

• Respecting genre rules

  “When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for.”

  Our noteSeth explains the balance between innovation and respecting the expectations of a specific genre.

• Growth through expression

  “The byproduct of speaking up about what you don't know is that you soon know more.”

  Our noteHe encourages people to share ideas even when they are not yet experts.