러셀 브런슨
Co-founder of ClickFunnels, author of DotCom Secrets
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Episodes are real events from public sources, summarised by us.
Russell analyzed the Pentagon's persuasion frameworks and Gustave Le Bon's crowd psychology to understand how identity is shaped. He realized these same mechanics drive the world's most successful brands.
LessonUnderstanding the psychological patterns of movements allows an entrepreneur to build a more loyal community.
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