Richard Branson

Quotes are word for word from the source.

• Market competition

  “I think other companies need to stand on their own two feet, and the weak ones need to go to the wall.”

  Our noteBranson expressed his opposition to government bail-outs for failing companies during the Great Recession.

• Accepting mistakes

  “One thing is certain in business. You and everyone around you will make mistakes.”

  Our noteHe wrote about the inevitability of errors in his blog on the Virgin website.

• Joy in work

  “My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, "Oh God, I've got to do this today.”

  Our noteBranson described his daily mindset during an interview with The Guardian.

• Purpose of business

  “I became an entrepreneur by mistake. Ever since then I've gone into business, not to make money, but because I think I can do it better than it's been done elsewhere.”

  Our noteHe reflected on his accidental entry into entrepreneurship and his motivations.

• Reinvesting capital

  “My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.”

  Our noteBranson explained his approach to managing wealth and funding new projects.

• Challenging incumbents

  “Making money never was my incentive. I just want to fight big companies.”

  Our noteHe discussed his motivation for entering competitive markets against established giants.

• PR vs Advertising

  “A good PR story is infinitely more effective than a front page ad.”

  Our noteBranson shared his marketing philosophy on the Virgin website blog.