Ray Kroc

Quotes are word for word from the source.

• Core Business Values

  “If I had a brick for every time I've repeated the phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them.”

  Our noteRay Kroc reflects on the frequency of emphasizing McDonald's core operational principles.

• Long-term Persistence

  “I was an overnight success all right, but thirty years is a long, long night.”

  Our noteKroc discusses the reality behind his perceived sudden success in his autobiography.

• Thinking Big

  “I believe that if you think small, you'll stay small.”

  Our noteKroc shares his mindset on growth and ambition in his book.