패트릭 매켄지
Software entrepreneur known as patio11; writer of Kalzumeus and Bits about Money
937 records in all
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27 basic records of 183
Episodes are real events from public sources, summarised by us.
Patrick learned that short domain expiration dates might penalize SEO rankings. He spent about $8 to extend his GoDaddy registration by two years and prepaid his hosting to see if it would impact his traffic.
LessonSmall, inexpensive tweaks to infrastructure can sometimes yield positive results in search rankings with minimal downside.
Patrick McKenzie and Keith Perhac recorded their first podcast as a freewheeling conversation to share career and technical advice. They treated the launch as an experiment to see if the market would value the high effort required for production.
LessonTest high-effort marketing channels with a pilot before committing to a permanent production schedule.
A court case revealed that U.S. government officials pressured tech companies to censor specific social media posts and even town hall recordings. The judge found that the government used tech firms as 'cat's paws' to violate free speech rights.
LessonFounders must realize that tech platforms can be puppeteered by government actors to bypass constitutional protections.
Patrick was approached by people asking him to use his Japanese bank account to move money that they claimed was stuck due to 'Japanese banking issues.' He recognized it as a money laundering attempt and refused to participate.
LessonIf a business proposal sounds like it requires a workaround for a non-existent technical problem, it is likely illegal.
Patrick felt a strong urge to build a new application after seeing a beautiful icon set. Despite being exhausted by his day job, he realized he had enough time to start something new and began brainstorming ideas that could be built in short increments.
LessonInspiration can come from small aesthetic details, but execution must fit your available time constraints.
Patrick spent two hours finding ESL forums with advertising boards to post tasteful ads for his software. The best performing ad only resulted in about 10 visits and 2 trial downloads per month.
LessonDirectly marketing to communities where you are an outsider is often a poor use of a founder's limited time.
Patrick analyzed the value of manually burning and mailing software CDs for his business. He estimated each CD was worth about $12.50 in marginal revenue, making the task worth $50 to $60 per hour.
LessonBreak down manual tasks into their marginal revenue contribution to decide if they are worth your personal time.
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