Consolidate disparate programs for efficiency
StrategyConsolidating multiple small, manual lending programs into a single system reduces overhead and increases operational efficiency.
Hall of Masters
Dee Hock
디 호크
Management and leadership1929-2022
Founder and first CEO of Visa
86 records in all
- Principles 54
- Episodes 32
- Quotes 0
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Principles
8 basic records of 54
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Leverage existing sales channels
StrategyStarting a network from scratch is expensive; it is more effective to enter a market where you already have established relationships with both sides.
Standardize the signal of acceptance
BrandA two-sided network requires a common, recognizable brand mark so customers and merchants know a transaction is possible without checking lists.
Leverage global ubiquity through sponsorship
BrandSecuring exclusive global rights to major events can cement a brand's association with ubiquity and reliability across all markets.
Build a risk-free information network
StrategyThe most profitable business models connect buyers and sellers by moving information without taking on the underlying financial risks of the transactions.
Leverage consumer advocacy
MarketingStructure rewards so that the end consumer becomes the strongest advocate for your system, making it difficult for competitors to change their behavior.
Balance Value with New Products
ProductWhen there is downward pressure on core pricing, introduce high-margin value-added services that solve essential problems for the ecosystem.
Leverage scale for fixed costs
StrategyAmortize fixed R&D and investment costs across a massive member base to make it impossible for smaller competitors to match your spending.
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