David Ogilvy

Quotes are word for word from the source.

• Specific product benefits

  “At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”

  Our noteThis was the headline for a famous Rolls-Royce print advertisement.

• Advertising for sales

  “When I write an advertisement, I don't want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product.”

  Our noteOgilvy explains the true purpose of advertising beyond mere creativity.

• Respecting the consumer

  “The consumer is not a moron, she is your wife.”

  Our noteHe emphasizes that marketers should treat consumers with intelligence and respect.

• Creating success atmosphere

  “Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.”

  Our noteOgilvy discusses how to create an atmosphere of success in meetings.

• Hiring superior talent

  “If each of us hires people who are smaller than we are, we shall become a company of dwarfs.”

  Our noteHe uses a Matrioshka doll to teach a lesson about hiring.

• Integrity in advertising

  “Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife.”

  Our noteOgilvy argues for honesty and ethics in marketing copy.

• Informative marketing

  “She wants all the information you can give her.”

  Our noteHe explains that consumers need facts rather than just slogans to make decisions.